Darien Outlet Mall May Soon Lease Half Its Space to a New Home Décor Business

By Anna Hall

The Darien News, Dec. 25, 2014 Issue
Darien Outlet CenterThe Darien Outlet Mall could soon have new business. It was announced late last week that a Jacksonville-based home décor and home improvement provider is eyeing the space to showcase products to an international market.
According to a press release sent on Friday, the International Décor Outlet has entered into negotiations with Lat Purser and Association, “to lease the Darien Outlet Mall and rebrand it as the first International Décor Outlet direct from manufacture to consumer retail outlet.”
International Décor Outlet Business Development Director Beril Yabar stated in the release that the business is a unique business model, which sells home products such as LED lighting fixtures, bathroom fixtures, doors and windows directly in a consumer marketplace.
“IDO is the first of its kind,” Yabar said in press release. “We are bringing the highest quality home interior products from around the world and offering them to consumers at deep discounts. Our manufacturers will also be able to custom build almost any item. . And we will have 3-D printers onsite to fabricate special one-of-a-kind items. From kitchen and bath to doors and windows, the finest home products will now be available to U.S. consumers direct from the manufacturers, at substantial savings.”
The company plans to headquarter their first home outlet in Darien, then expand throughout the country, Yabar said.
Wally Orrel, executive director of the Industrial Development Authority, said he had discussions a month ago with project managers about the possible move into about 50,000-square feet of outlet mall space, but had not received any final word about the firm committing to locate here. However, he added he was glad to hear the news.
“This would be wonderful,” he said. “If all moves forward, they would be taking about of what is now vacant space. It would do wonders to bring people to Darien.”
Jacksonville-based project manager and Realtor Kristen Nimnicht said she was aware that plans were moving forward but due to a strict confidentiality agreement, she was not allowed to comment.
According to the press release, a delegation of international manufacturers will be visiting the outlet mall space in February to discuss renovation plans.